Production target of sarong "Gajah Duduk" is for all society. Because the quality and the price become a main concern. In addition, the relationship with the network marketing that using the agency system, customer satisfaction is also a main target.

For the achievement to maintain the quality of products, PT Pismatex with Gajah Duduk sarong pruducts was awarded Superbrands International Award.

"Basically, that all we do is to anticipate the challanges of global market competition with the product of other sarong companies," said Widodo, The Vice President Director Pisma Group representing Jamal Ghozi after reveiving the award in the BNI Tower Jakarta.

Superbrand Awards was awarded to 21 Companies in Indonesia. Beside Gajah Duduk brand, the award also given to  banking, insurance, hotel, and industrial.

Superbrands is an independent appraiser's institution based in London, was established 12 years ago. The number of companies who want to get an award in the world is very much. However, because the assessment team consisting of 10 people is very strict, many companies fail to achieve this famous award brand.